Building a Team vs Doing it Alone

Nate Ginsburg
4 min readMar 18, 2021

SellerPlex (my business) is growing! We just hired our 20th full-time employee.

Our team is based across five countries, working with clients in four continents.

We’re managing thousands of SKUs on Amazon, moving eight figures of freight per year.

Our business is expanding as we add new clients and projects each month.

I must never have any free time, right?

Confession: I’m able to manage all of the above in just a few hours per week.

The rest of the time, I’m enjoying yoga, biking, audiobooks, writing, and creating.

In other words, I’m developing my unique abilities.

But I’m not here to brag.

And I’m not telling you any of this to make you jealous or to show off.

However, I am here to show you what’s possible when you build the right team around you.

Building the Right Team

In addition to the above, I rarely get involved in the day-to-day business of running SellerPlex.

I don’t tend to get involved with things within the business that drain my energy.

I don’t really handle the problems myself either.

But I am able to unplug, without dropping the ball. Or feeling out of the loop.

My amazing team handles it all.

The way to achieve this isn’t a secret either. It’s actually pretty simple.

Step 1: Hire great people, who are responsible and have a sense of accountability.

Step 2: Empower those people.

This sometimes (often) means sacrificing short-term profits in order to get (and keep) the right people in the right roles.

For the long-term in SellerPlex, this removes me as a bottleneck and allows the business to scale without my daily involvement.

This leads to more growth. With less of my input needed.

These days, my team can follow up with a new lead, put together the scope/proposal, close the deal, onboard the client and service the client. All without me.

And, because I trust my team to do a great job, I don’t worry about being “out of the loop.” Because I’m not. They keep me informed and stay aligned with the business’s goals.

We now have clients and accounts at SellerPlex that I’ve never personally interacted with.

Those clients love our team and have had a great experience working with us.

This is a huge shift from when I started out, and 100% of our clients came from my personal network.

I used to think this was key and that I ‘had’ to be involved with as many areas of the business as possible.

That, if I didn’t, how could I possibly know what was going on?

I was wrong.

Maybe not at the time, but in order to see true growth, this was the wrong approach.

The right approach was hiring and empowering the right people.

Along with being less personally involved and letting go in a healthy and supportive manner.

The business is growing and better-run now than ever before.

It’s also on track for a better outcome down the road for me as an owner.

How to Get the Right WHOs

The actual key to solving any HOW in your business is to get the right WHOs in place.

But “how” do you get the right “who?”

By building the right hiring funnel.

Which is exactly what I teach in my DreamTeamMachine Training.

I recently relaunched, restructured, and re-recorded the training.

It took planning, time, and effort. But I was able to do it because my team SellerPlex is so good at handling the rest.

Without them, I’d juggle everything and do none of it to the best of my ability.

My team handles the heavy lifting, which allows me to spend my time and energy on the right things in the business, such as:

  • Weekly 1–1s with my GM
  • Updates and motivational team talks during our weekly calls
  • Message support during the week on key opportunities or challenges

The team handles every other aspect of the business.

That’s it.

That’s the big secret that allows me to be effective in limited time.

If this is what you want for your business (and your life), then get in touch.

I can advise you if you’re a good fit for the training, or if there are other strategies that you can be putting in place to help with your business growth.

I can support you in unplugging, scaling, and levelling up in your business.

You might even (let’s face it, you definitely will) meet the amazing team that I work with along the way



Nate Ginsburg

I help Entrepreneurs Unplug and Scale | Investor | Yoga + Mindfulness | Travel | My story selling my business: